Napa, CA (July 18, 2018) — A new radio show hosted by two local farmers markets has officially launched on Napa Valley’s radio station, KVON 1440 AM. Sponsored by American AgCredit, “Farmers Fresh Hour” airs every Thursday from 10 a.m. to 11 a.m. and features rotating hosts from the Napa Farmers Market and St. Helena Farmers Market. Each week, guests may tune in to hear chats with growers, food experts and chefs and hear the stories behind the farms and the food, tips for healthy living, market trivia, and ideas for how to turn farmers market purchases into fantastic meals. The live stream can be heard on and past episodes will also be available online.

“While our markets are well supported by the local community, there are so many great stories to be told,” said co-host and Napa Farmers Market Board Member Tia Butts. “‘Farmers Fresh Hour’ gives us a platform to have a deeper conversation about our local foods, artisans and community organizations in an entertaining, engaging and educational way. We are very appreciative to KVON and American AgCredit for providing this opportunity.”

KVON station owner, Will Marcencia, shares the excitement, “Our partnership with both farmers markets is a testament that KVON is here to serve the needs of our community. With the importance of farmers markets in communities, we knew this was a great fit to our content and a major benefit to the North Bay. We are the only radio station in the North Bay, and amongst only a few in the country, who has a farmers market show.”

The first show officially aired on July 5th and included special guests Paul Stonebarger of G & S Farms, a popular Brentwood corn producer, Chef and Instructor Stephen Durfee of the CIA at Greystone and Karla Martinez, Health Education Specialist for Napa County WIC Program.

Upcoming shows will include guests from farms and organizations such as the Farmers Market Coalition, Long Meadow Ranch, The Restaurant at Meadowood, Contimo Provisions and Sticky Business Barbecue, among others.

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About Napa Farmers Market
Napa Farmers Market is a California Certified Farmers Market and a 501(c)(3) nonprofit community resource that draws hundreds of shoppers and visitors on Tuesdays and Saturdays, April through November. Vendors include many local fruit, vegetable and flower growers (some organic); fresh seafood and meat merchants; food purveyors offering coffee, baked goods, pupusas and other ready-to-eat fare; plus, artisanal pottery, jewelry and other hand-crafted wares. Educational kids’ activities, chef demos and nonprofit-organization booths add to the enriching, multicultural shopping experience at the market. The market also participates in the Market Match program, doubling the value of CalFresh benefits purchasing power for all eligible food products. For more information, visit

About St. Helena Farmers Market
The St. Helena Farmers Market, a California Certified Farmers Market, has been a community treasure for thirty-two years. Based in beautiful Crane Park every Friday from May through October the diverse group of vendors include growers offering fruit, flowers, vegetables, grass fed beef and lamb, seafood; specialty food purveyors offering prepared food and baked goods; a knife-sharpener; beautiful hand crafted artisan wares and community groups. The Mayor also attends every week to talk to local and many of Napa Valley’s most popular chefs offer cooking demos or lectures. As a 501(c)3 non-profit organization, the market offers a variety of classes and events for kids to get them thinking, playing and being creative. The market is pleased to welcome WIC participants and offers a Market Match program, doubling the value of CalFresh benefits purchasing power for all eligible food products and produce. For more information, visit

About KVON 1440 AM
KVON, also know as The Voice of Napa, creates and curates a blend of content focused on news, talk, and sports. KVON is steered by the heart of the Napa Valley and comes through the airwaves, digitally, and in the community to serve the diverse communities in the North Bay and those who stream from afar. KVON can be found on the 1440 AM dial in the North Bay and online at Wine Down Media is the parent company of KVON, which also owns and operates KVYN 99.3 FM The Vine, in Napa.

About American AgCredit
Founded in 1916, American AgCredit provides credit and financial services to agriculture and rural communities — including farm-to-table operations like farmers markets. Our unmatched expertise allows us to provide farmers, ranchers and agribusinesses with the resources and financial solutions they need to be successful.

Media Contacts:
Tia Butts, Napa Farmers Market, Tia Butts|pr, 707-260-5620,
Wendy Strachan, St. Helena Farmers Market, 707 256.9854,

Images available upon request.