We grow the future. Helps us grow together.
Become a Friend of the Market
Friends of the Market rewards!
Friends that donate $150 or more will get a newly designed, limited edition bag, only available to 2023 Friends of the Market donors! One side has a unique version of our logo embroidered right here in Napa by 707 Embroidery Zone and the other side has a convenient pocket.
Friends that donate $250 or more will also be entered to win one of these fabulous rewards from downtown businesses that share our love for the Napa Farmers Market!
- La Toque: Chef’s Tasting Menu with wine pairings for two
- Grace’s Table: Chef’s Tasting Menu with wine pairings for two
- The Westin Verasa: One-night stay in a deluxe suite
- Outer Space Wines: Two hour wine tasting with food pairing for up to 20 guests ($500 value)
- Big Cat Wines: Wine tasting with food pairings for four ($1,000 value)
- Kitchen Door: $100 Gift certificate (two available!)
- Napa Palisades Saloon: $100 Gift certificate
- Croccante Artisan Pizza: $50 Gift certificate (two available!)
- Frankie’s Deli: $50 Gift certificate
Why your donation matters
Dear friends,
Our annual Friends of the Market campaign raises unrestricted funds to support the cost of operating our world class farmers market week after week. Donations are used for everything from replacing tents, to website and marketing, to disaster reserve funds, all the way down to compostable liners for our bins. These are the necessary nuts and bolts behind the scenes and on site that allow us to:
- Operate 89 markets year-round, rain or shine
- Support the livelihood of 36 family farmers and 89 small businesses (including 51 Napa-based farms & businesses)
- Welcome over 150,000 customer visits (75% Napa residents)
- Serve 617 households with low-income through our food assistance programs
- Provide over $98,000 in food assistance dollars for customers with low-income to purchase farm fresh fruits and veggies
- Host space for 33 nonprofit, community, and government organizations to directly connect with our neighbors
Raising unrestricted funds is a relatively new endeavor for the Napa Farmers Market. Our main source of revenue is stall fees (“rent”) that farmers and vendors pay to be at the market. We charge a flat rate per stall per market and do not take a portion of their sales. It is part of our nonprofit mission to keep our stall fees low so our vendors take home the maximum amount of their direct to customer sales and continue to grow their business.
As a nonprofit organization serving both vendors and community members, it is our duty to create a funding model that makes good business sense by diversifying our sources of income. While stall fees will remain our primary source of revenue, and we’ll continue to seek grant opportunities and business sponsorships, contributions towards unrestricted funds from supporters like you help us construct a solid and sustainable funding model so the Napa Farmers Market is around for years to come.
Your donation to Friends of the Market sustains the foundation of a rare space in Napa: a place that is truly for locals to connect with their farmers, their food makers, and each other where everyone has access to the best food, relationships blossom, and small farmers and businesses thrive.
Thank you for helping us grow together,
Cara Mae Wooledge
Director, Napa Farmers Market
All donations are tax deductible to the full extent of IRS 501(c)(3) law.