Market Match doubles the amount of CalFresh (“food stamp”) dollars low-income customers can spend at the Napa Farmers Market on fresh fruit and vegetables. The program helps local low-income families eat better at home.
Donate to the Napa Farmers Market via the Give!Guide before December 31 and 100% of your donation will go to the market’s CalFresh Market Match program.
What is the CalFresh Market Match Program?
CalFresh, formerly “food stamps”, is the federally funded nutrition benefits program available to low-income households.
The Market Match Program doubles the amount of CalFresh dollars low-income households can spend at the Napa Farmers Market on nutritious produce.
The CalFresh Market Match program is a “buy one get two” deal!
At the Napa Farmers Market, CalFresh dollars can buy:
- Meats, poultry, fish and eggs
- Dairy products
- Breads and cereals
At the Napa Farmers Market, Market Match dollars can buy:
- Fresh-cut herbs
- Edible plant starts
Why should I donate to the CalFresh Market Match Program?
100% of your donation to the CalFresh Market Match Program will help low-income people and families afford nutritious, fresh, local produce from the Napa Farmers Market.
79% of Market Match customers report that they eat more fruits and vegetables as a result of the program.
Robert, Diana and their three young children are a CalFresh family and regular customers Napa Farmers Market. Market Match helps them feel good about what they’re feeding their kids. Shopping at the market every week helps them teach their kids the importance of knowing where their food comes from.
“Without Market Match, my family would not be able to shop at the Napa Farmers Market. Market Match makes fruits and vegetables about the same if not a better price than the grocery store.”
– Robert, CalFresh Market Match Customer
Is food insecurity a problem in the Napa Valley?
Food insecurity is defined as “being without reliable access to sufficient affordable, nutritious food.”
Overall, more than 8,000 families in Napa County experience food insecurity.
The 2018 Napa County Emergency Food Systems Study conducted a survey of 351 people that were either already using or eligible for but not currently using local emergency food services.
The survey found that about three out of four (73%) people in Napa County receiving or in need of food assistance are still at risk of going hungry.
When asked what would help them be able to eat what they want, the most common response was “more money”.
What is the Give!Guide?
The Napa Valley Give!Guide inspires a community of givers to support fabulous local nonprofits by making it easy to donate at any level, starting at a $10 minimum donation.
Why should I donate through the Give!Guide?
The Napa Valley Give!Guide makes it easy for the Napa Farmers Market to raise money for our CalFresh Market Match program.
100% of your donation will help get healthy food in the hands of low-income people in Napa County!