12 June 2019

Napa Farmers Market’s Market Match Program Receives Generous Donations

FOR IMMEDIATE RELEASE

Napa, CA (June 12, 2019) – Generous donations from two Napa Valley community organizations are helping the Napa Farmers Market’s CalFresh Market Match program continue for several more months. 100 Men Who Give A Damn About Napa County have given $8,800 to the program. The K & J Jaeger Family Fund, the Richard and Martha Pastcan Fund, the Lambert Family Fund and the Opportunity Fund of Napa Valley Community Foundation have donated an additional $3,500. CalFresh Market Match is a benefit matching program that doubles the amount of CalFresh dollars low-income households can spend on eligible items such as fresh fruits and vegetables, meats, fish, poultry, dairy products, bread, cereals, and seeds and plants that produce food. Napa Farmers Market is the only store or market in the City of Napa that doubles CalFresh benefits.

“We are proud to support this worthwhile program,” says Bill Phelps, a member of the 100 Men Who Give A Damn About Napa County Steering Committee. “Everyone in our community should have access to healthy, local, sustainable or organically grown products at the Napa Farmers Market.”
In the last five years, the CalFresh Market Match program at Napa Farmers Market has grown from $500 in matching funds to more than $18,000 as families desire access to healthy, farm-direct products. In 2018, CalFresh families were able to purchase more than $36,000 in eligible items at the market. “We continue to see an increased demand for this program, but our grant funding supporting Market Match ended this month,” says Napa Farmers Market Manager Cara Mae Wooledge. “These donations could not have come at a better time. When combined with over $3,400 raised through the Napa Give!Guide last December, they will ensure our low-income CalFresh families eat fresh, nutritious food for a few more months.”

“We truly appreciate the efforts of Napa Farmers Market to help local low-income families benefit from the freshest, healthiest food possible,” says Julia DeNatale, Napa Valley Community Foundation Vice President of Philanthropic Services. “We are grateful to the donor families with whom we work for believing in the program and leveraging their generosity to match the government dollars available, ensuring that every dollar goes further.”

About Napa Farmers Market
Napa Farmers Market has the largest selection of fresh, nutritious, locally-grown and produced food sold directly by small farmers located within a 60-mile radius of Napa. Vendors offer an array of seasonal produce and flowers; fresh seafood, eggs and meat; ready-to-eat fare; plus, other hand-crafted wares. Educational kids’ activities, chef demos, and nonprofit organizations add to the enriching, multicultural shopping experience. The market is also the only Napa location that doubles the value of CalFresh benefits for all eligible food products through its Market Match program. Located in the parking lot of the South Napa Century Center, 195 Gasser Drive, Napa, the market is open Saturdays year-round and on Tuesdays, April through September, from 8:30 a.m. to 1 p.m. For more information, to sign up for our newsletter or donate to the market, visit napafarmersmarket.org or follow us on Facebook, Instagram or Twitter.

About 100 Men Who Give A Damn About Napa County
100 Men Who Give a Damn about Napa County is a group of local men who are interested in supporting our community by contributing to Napa County charities together as a group to increase the impact. We come from all walks of life and varying financial backgrounds. As individuals it is difficult to make a very large impact, but as a group we believe we have the ability to contribute to the growth of our community in ways that we never before thought possible. Our mission is to reach out and help our community by finding at least 100 men to commit to our group. Commitment involves attending four, one-hour meetings a year, and pledging $100 per meeting ($400.00 per year) to support a local charity. All charitable organizations must be located in, and serve Napa County residents, and must have 501(c)(3) non-profit status. Our goal is to keep our focus local and have an impact that can be seen in our community.

About Napa Valley Community Foundation
Napa Valley Community Foundation mobilizes resources, inspires giving, and provides leadership on vital community issues – like disasters, immigration, and housing – to improve the quality of life for all in Napa County. Now celebrating 25 years of service to Napa Valley, NVCF has served as a bridge between philanthropic families and hardworking nonprofit agencies since 1994, bringing people, ideas and resources together to enhance the quality of life in our community. From American Canyon to Calistoga, NVCF has distributed more than $50 million in grants since it was founded, and currently serves as the philanthropic partner to thousands of individuals, families, nonprofit agencies and corporations in Napa Valley and beyond.

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Media Contact: Tia Butts, Tia Butts|pr, 707-260-5620, tia@tiabuttspr.com