Update: August 1, 2025

If you told me on July 1 we’d be in a position to reach a stretch goal of $60,000 for this summer’s Friends of the Market campaign, I would have said, “You’re joking.”

Well, turns out I’m the joker for doubting our community, because you showed up for the Napa Farmers Market in the biggest way yet, which is something to truly celebrate. (And, right now, I think we could all use that.)

This year we raised $62,590 from 165 donors.

Amazing. Astounding. Astonishing.

Living in this beautiful valley, surrounded by people who not only come out and shop, but also donate to sustain the ecosystem (our nonprofit) that creates this precious space for magic to happen for our whole community every market day, overwhelms me with joy.

Thank you doesn’t cut it (but it’ll have to do),
Cara Mae

p.s. Missed the deadline but still want to donate? No sweat, we accept donations year-round 🙂

Download our 2024 Impact Report

Hi friends!

Your tax-deductible donation to the Napa Farmers Market provides funds to support the cost of operating our world class farmers market week after week. Donations are used for everything from operating our food assistance programs, replacing tents, to marketing, all the way down to compostable liners for our bins. These are the necessary nuts and bolts behind the scenes and on site that allow us to:

• Operate 87 markets year-round, rain or shine
• Support the livelihood of 37 family farmers and 101 small businesses (including 64 Napa-based farms & businesses)
• Welcome over 168,200 customer visits (75% Napa residents)
• Serve 685 households with low-income through our food assistance programs
• Provide over $196,600 in food assistance dollars for customers with low-income to purchase farm fresh fruits and veggies
• Host space for 40 nonprofit, community, and government organizations to directly connect with our neighbors

Our main source of revenue is stall fees (“rent”) that farmers and vendors pay to be at the market. We charge a flat rate per stall per market and do not take a portion of their sales. It is part of our nonprofit mission to keep our stall fees low, so our vendors take home the maximum amount of their direct to customer sales and continue to grow their business.

Your donation sustains the foundation of a rare space in Napa: a place that is truly for locals to connect with their farmers, their food makers, and each other where everyone has access to the best food, relationships blossom, and small farmers and businesses thrive.

Thank you for helping us grow together,
Cara Mae Wooledge, MPH
Executive Director, Napa Farmers Market

Click below to make a secure online donation

Or mail a check payable to “Napa Farmers Market”
PO Box 10822
Napa, CA 94581

All donations are tax deductible to the full extent of IRS 501(c)(3) law.