Napa Farmers Market Board and Staff
We are fortunate to have dedicated community leaders on our farmers market board of directors who share the market’s vision and volunteer to help our organization grow and thrive. We are all committed to supporting our farmers and promoting the use of healthy, local products in our community. Our staff includes a full-time market manager, assistants and volunteer market ambassadors.
Board of Directors
Annie Baker is a small-business owner in the Napa Valley selling her cookies every week at the Napa Farmers Market. Annie received her degree in accounting from Saint Mary’s College in Notre Dame, Indiana, and began working in large corporate financial institutions in downtown Chicago. After 10 years of “counting beans” and (more importantly) delighting a steadily increasing number of co-workers with the sweet treats she made at home, Annie enrolled in the pastry arts program at CIA Greystone for formal training. After graduation, she joined the Mustards Grill pastry team and worked there for five years. In 2009, Annie launched Annie the Baker, featuring cookies made from scratch. She Look for her Pittsburgh Steelers Tent and a line of little kids waiting anxiously for their favorite cookie at the market.
Derek Bromley is founder of Ohm Coffee Roasters, a popular “Third Wave” specialty coffee purveyor and Napa Farmers Market vendor. A former sommelier and dot-com founder who has spent his career in fine food and beverage, Bromley relocated from New York to Wine Country in 2001. He has held senior executive roles with several Napa and Sonoma County wineries, most recently as chief marketing officer for Hess Family Wine Estates. When not at the coffee cupping table, Derek also plays lead guitar with local favorite The N2L Band and is an avid home chef. He lives in Napa with his wife (and bandmate), Jen, and their two children.
Tia Butts is the owner and founder of Tia Butts|pr, a Napa-based boutique public relations agency she began in early 2013. Butts has earned a reputation as a communications leader, first as an award-winning broadcast journalist in New Mexico and now in the wine industry where she provides public relations counsel, strategy, creativity and connection to clients around the globe. Butts has assisted in more than 20 new wine brand launches and held public relations positions with the Robert Mondavi Company, Constellation Wines U.S. and Benson Marketing Group. Originally from Vermont, Butts has a deep appreciation for America’s small farms. She regularly shops the Napa Farmers Market for her favorite foods, but not limited to, nectarines, sweet corn and salty pita chips.
Greg Cole is a graduate of the Culinary Institute of America in Hyde Park, New York, and the founder of Cole’s Chop House and Celadon restaurants in Napa. Greg is a celebrity chef in Napa Valley and has more than 30 years’ experience in the winery and restaurant industries in the region. He is known to the locals as the creator of the fine-dining renaissance in the city of Napa. He is also on the board of directors for the Napa Chamber of Commerce and consults for Retirement Renewal Forums. Greg enjoys sharing his passion for good food and the benefits of home cooking and mentors many young chefs.
Connie Evans has 45 years of nursing experience, a vast majority of it focused on education, including working with patients, staff, nursing students and community members. She currently works at Queen of the Valley Medical Center as a Community Program/Service RN Coordinator. A new focus for her has been health-promotion community education, such as instruction on cooking nutritious meals on a limited budget. Connie and her husband have been customers of the Napa Farmers Market since their arrival in Napa 13 years ago, and Connie has participated in community campaigns such as Re-Think Your Drink and Food Day. Connie joined the board to serve the community and help with education programs for the market. Connie is also the chair of the non-profit Napa Valley Breastfeeding Coalition.
Janet Fletcher is our board secretary and the author or co-author of more than two dozen books on food and beverage, including Eating Local and Fresh from the Farmers’ Market. Her weekly email newsletter, Planet Cheese, is read by cheese enthusiasts internationally, and she is a member of the Guilde Internationale des Fromagers. A longtime contributor to the San Francisco Chronicle, Janet has received three James Beard Awards and the IACP Bert Greene Award for her newspaper journalism. Her food and beverage writing has also appeared in numerous national publications, including The New York Times, Saveur, Bon Appétit and Food & Wine. She teaches cooking and cheese-appreciation classes around the country.
Sherri Gallagher is an artisan vendor at the Napa Farmers Market where she sells handcrafted jewelry using natural stones, pearls, crystals and sterling silver. Originally from the San Joaquin Valley, Sherri has a B.S. in ornamental horticulture from Fresno State. In 1982, she moved to Napa Valley and took a job as assistant to the farm advisor at U. C. Cooperative Extension, assisting in vineyard cover-crop trials. Sherri was also part of the first class of U. C. Master Gardeners in Napa County. In addition to being a self-taught jewelry artist, she works in computer graphics for Crop Care Associates, detailing information about local soils.
Dave Layland is our board president and moved to Napa in 1996 after living in Chicago for most of his life. Once in the Bay Area, Dave continued to work for Jones Lang LaSalle commercial real estate until he retired in 2012. Dave and his wife, Jeanine, live on two acres in the Carneros District where Dave grows vegetables, fruits and olives, and maintains a one-acre vineyard. Dave and Jeanine have been visiting farmers markets across the country and in Europe for more than 30 years and practiced eating seasonally and locally well before it became fashionable. Dave is also a U.C. Master Gardener of Napa County and serves as president of its steering committee.
Curtis Strohl is the General Manager of B Cellars and uses his skills to support the financial oversight of the Napa Farmers Market. Curtis as a leader who emphasizes long-term relationships, team building and customer service on balance with strong financial performance analysis and clear, direct communications of the Napa Farmers Market objectives. Most Saturdays you can find Curtis at the Chef Demo stage getting the spectators excited for what our featured chef has in store fo them. Curtis and his wife, Carrie, live in Napa and consider “food, gardening, cooking and eating and drinking well is central to their life together”.
Charlotte Billings is our Market Manager and a fifth-generation Napa resident. She is an avid urban homesteader, raising chickens, rabbits and vegetables with her husband and two children at their home in Napa. Charlotte brings many skills and interests to the Napa Farmers Market including a background in education, compliance and sales. At home, she enjoys practicing various kinds of fermentation and home baking. Charlotte views her position as market manager as an opportunity to have a positive and lasting impact on her community.
Cara Mae Wooledge is our Assistant Market Manager and Education and Community Outreach Director. Cara Mae brings with her over 10 years of experience working with the community to improve public health and increase wellness in Napa County. One of her goals is to increase the diversity of our customers through bilingual communications and promotion of the Market Match program, which double CalFresh (“food stamps”) benefits. Cara Mae feels the Napa Farmers Market is a unique asset because we are building community around food.